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Tourism promotion and power creating images, creating identities

Informed by modern marketing theory, this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key...

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Bibliographic Details
Main Author: Morgan, Nigel
Other Authors: Pritchard, Annette
Format: Book
Language:English
Published: Chichester John Wiley & Sons 1998
Subjects:
Tourism
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