Marketing management
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| Main Author: | |
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| Format: | Book |
| Published: |
New Jersey
Upper Saddle River
1999
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| Subjects: | |
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| Call Number : | HF 5415.13 W5476 1999 |
| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xxiv,551p. ill. 26cm |
| ISBN: | 0321014219 |