Essentials of marketing a global-managerial approach

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Bibliographic Details
Main Author:	Perreault lhWilliam D.
Other Authors:	McCarthy
Format:	Book
Published:	New York lbMcGraw-Hill lc2000
Edition:	8th ed.
Subjects:	Marketing
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Description
Item Description:	includes index included CD-ROM
Physical Description:	xxviii,592p. ill 27.5cm
ISBN:	007289822

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