Essentials of marketing a global-managerial approach

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Bibliographic Details
Main Author: Perreault lhWilliam D.
Other Authors: McCarthy
Format: Book
Published: New York lbMcGraw-Hill lc2000
Edition:8th ed.
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Call Number :HF 5415. M378 2000
Description
Item Description:includes index
included CD-ROM
Physical Description:xxviii,592p. ill 27.5cm
ISBN:007289822