Influence the psychology of persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research...

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Bibliographic Details
Main Author: Cialdini, Robert B. (Author)
Format: Book
Language:English
Published: New York Collins Imprint of HarperCollins 2007
Edition:Revised edition
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Perpustakaan Jeneral Tun Ibrahim

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