Influence the psychology of persuasion
Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research...
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| Format: | Book |
| Language: | English |
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New York
Collins Imprint of HarperCollins
2007
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| Edition: | Revised edition |
| Subjects: | |
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| Summary: | Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. |
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| Physical Description: | xiv, 320 pages illustrations 21 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780061241895 (pbk) 006124189X (pbk) |