Influence the psychology of persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research...

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Bibliographic Details
Main Author: Cialdini, Robert B. (Author)
Format: Book
Language:English
Published: New York Collins Imprint of HarperCollins 2007
Edition:Revised edition
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245 1 0 |a Influence  |b the psychology of persuasion  |c Robert B. Cialdini 
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504 |a Includes bibliographical references and index 
520 |a Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. 
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