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Influence the psychology of persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research...

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Bibliographic Details
Main Author:	Cialdini, Robert B. (Author)
Format:	Book
Language:	English
Published:	New York Collins Imprint of HarperCollins 2007
Edition:	Revised edition
Subjects:	Influence (psychology) Persuasion (psychology) Compliance
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