Strategies for Asia Pacific beyond the crisis

This unique book stresses the importance of the Asia Pacific region in the context of the international strategies of the firm. It argues that the crisis in Asia - while being serious - is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia an...

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Bibliographic Details

Main Author:	Lasserre, Philippe (Author)
Other Authors:	Schutte, Hellmut
Format:	Book
Language:	English
Published:	New York Macmillan Press 1999
Subjects:	Intercultural communication International business enterprises > Western Hemisphere > Management
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