Sports business management decision making around the globe

This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specifi...

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Bibliographic Details

Main Authors:	Foster, George 1948- (Author), O'Reilly, Norm 1973- (Author), Davila, Antonio (Author)
Format:	Book
Language:	English
Published:	New York, NY Routledge 2021
Edition:	Second edition
Subjects:	Sports administration Sports > Marketing
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