Sports business management decision making around the globe
This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specifi...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Routledge
2021
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| Edition: | Second edition |
| Subjects: | |
| Tags: |
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| Summary: | This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included. Foster, O'Reilly, and D{acute}avila present a set of modular chapters supported with international examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations, involving organizations such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. Harvard/Stanford cases are updated for the second edition, and entirely new chapters cover the latest topics, including eSports and Fantasy sport, outside-of-venue revenue streams, and crisis management. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management, supported by a fully updated companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors |
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| Physical Description: | viii, 616 pages illustrations 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780367356057 (hbk) 9780367356064 (pbk) |