Sports business management decision making around the globe
This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specifi...
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Routledge
2021
|
| Edition: | Second edition |
| Subjects: | |
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| 100 | 1 | |a Foster, George |d 1948- |e author | |
| 245 | 1 | 0 | |a Sports business management |b decision making around the globe |c George Foster, Norm O'Reilly, and Antonio Davila |
| 250 | |a Second edition | ||
| 264 | 1 | |a New York, NY |b Routledge |c 2021 | |
| 264 | 4 | |c © 2021 | |
| 300 | |a viii, 616 pages |b illustrations |c 26 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included. Foster, O'Reilly, and D{acute}avila present a set of modular chapters supported with international examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations, involving organizations such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. Harvard/Stanford cases are updated for the second edition, and entirely new chapters cover the latest topics, including eSports and Fantasy sport, outside-of-venue revenue streams, and crisis management. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management, supported by a fully updated companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors | ||
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| 700 | 1 | |a O'Reilly, Norm |d 1973- |e author | |
| 700 | 1 | |a Davila, Antonio |e author | |
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