Blue ocean shift beyond competing : proven steps to inspire confidence and seize new growth

Following up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Renée Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue o...

Full description

Bibliographic Details

Main Author:	Kim, W. Chan (Author)
Format:	Musical Score Book
Language:	English
Published:	New York Hachette Books 2017
Subjects:	New Products Market segmentation BUSINESS & ECONOMICS / Entrepreneurship BUSINESS & ECONOMICS / Leadership BUSINESS & ECONOMICS / Management
Tags:	Add Tag No Tags, Be the first to tag this record!