Blue ocean shift beyond competing : proven steps to inspire confidence and seize new growth
Following up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Renée Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue o...
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| Format: | Musical Score Book |
| Language: | English |
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New York
Hachette Books
2017
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Table of Contents:
- Reach beyond the best
- The fundamentals of market-creating strategy
- The mind of a blue ocean strategist
- Humanness, confidence, and creative competence
- Step one: Getting started
- Choosing the right place to start
- Constructing the right blue ocean team
- Step two: Understand where you are now
- Getting clear about the current state of play
- Step three: Imagine where you could be
- Uncovering the hidden pain points that limit the size of your industry
- Discovering an ocean of noncustomers
- Step four: Find how you get there
- Reconstructing market boundaries, systematically
- Developing alternative blue ocean opportunities
- Step five: Make your move
- Selecting your blue ocean move and conducting rapid market tests
- Finalizing and launching your blue ocean move
- Epilogue: A national blue ocean shift in action