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Multinationals as flagship firms regional business networks

Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the concept of the flagship firm. This theory of the flagship firm/five partners model is then applied to the telecommunications, chemicals, automotive and electronics sectors.

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Bibliographic Details
Main Authors: Rugman, Alan M. (Author), D'Cruz, Joseph R. (Author)
Format: Book
Language:English
Published: London Oxford University Press 2000
Subjects:
International business enterprises > management
Corporations > growth
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