Principles of marketing

For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement. In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their cus...

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Bibliographic Details

Main Authors:	Kotler, Philip (Author), Armstrong, Gary (Author), Opresnik, Marc Oliver (Author)
Format:	Book
Language:	English
Published:	Essex Pearson Education Limited 2021
Edition:	Eighteenth edition, global edition
Subjects:	Marketing
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