Corporate communication strategic adaptation for global practice

The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. Thi...

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Bibliographic Details

Main Authors:	Goodman, Michael B. 1949- (Author), Hirsch, Peter B. (Author)
Format:	Book
Language:	English
Published:	New York Peter Lang 2010
Subjects:	Communication in management Corporations > Public relations International cooperation
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