Corporate communication strategic adaptation for global practice
The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. Thi...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Peter Lang
2010
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| Call Number : | HD 30.3 .G655 2010 |
MARC
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| 003 | MY-KLNDU | ||
| 005 | 20241220003345.0 | ||
| 008 | 220815s20102010nyua b 001 0 eng d | ||
| 020 | |a 9781433106224 (hbk) | ||
| 020 | |a 9781433106217 (pbk) | ||
| 039 | 9 | |a 202211231601 |b rafizah |y 202208151116 |z dewi | |
| 040 | |a MY-KlNDU |b eng |c MY-KlNDU |e rda | ||
| 050 | |a HD 30.3 |b .G655 2010 | ||
| 090 | |a HD 30.3 |b .G655 2010 | ||
| 100 | 1 | |a Goodman, Michael B. |d 1949- |e author | |
| 245 | 1 | 0 | |a Corporate communication |b strategic adaptation for global practice |c Michael B. Goodman, Peter B. Hirsch |
| 264 | 1 | |a New York |b Peter Lang |c 2010 | |
| 264 | 4 | |c © 2010 | |
| 300 | |a xix, 238 pages |b illustrations |c 26 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Adapting to radical changes in business and media : a corporate communication vision for the future -- Leadership capabilities : the core competencies for corporations and executives -- Corporate communication and Web 2.0 -- Strategic ethical relationships : trust and integrity -- Corporate culture's increased significance -- Economic factors -- Precedent : the history of communication in corporations -- Philosophy : the engineering of consent and process : strategic and tactical models -- Performance : the measures that determine the success of communication -- Corporate communication : the way forward -- Guideline A: corporate communication strategy and policy -- Guideline B: crisis communication -- Guideline C: media relations -- Guideline D: employee relations -- Guideline E: global relations -- Guideline F: corporate citizenship and table of organizations -- Guideline G: core competencies for corporate communication -- Guideline H: investor relations and sustainability -- Guideline I: transparency and disclosure -- Guideline J: reputation management -- Guideline K: transaction communication -- Guideline L: affiliate relations -- Guideline M: thought leadership and executive relationship management -- Guideline N: social media and corporate blogging | |
| 520 | |a The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. This book provides an accessible framework for describing these forces and the specific communication challenges that they have thrown at the global corporation. The text reviews the evolution of society's response to the development of the modern company and the corporate communication practices that grew up in response to it, as well as examining the impact of globalization, Web 2.0 and the networked enterprise on current corporate relationships with key stakeholders such as customers, employees, shareholders, communities and regulators. In examining these forces and how they are interwoven, the authors offer insights and strategies for deploying effective communication as a strategic business asset in today's global economy. Designed for the advanced student of corporate communication, the book contains updated guidelines for the management of investor relations, community relations and other corporate relationships in the age of social media. Specific recommendations for how to organize and execute effective communication for the contemporary practitioner working in the communication field are also provided. | ||
| 592 | |a 41810 |b 23/9/2022 |c RM 727.75 |h Bookline Services | ||
| 650 | 0 | |a Communication in management | |
| 650 | 0 | |a Corporations |x Public relations | |
| 650 | 0 | |a International cooperation | |
| 700 | 1 | |a Hirsch, Peter B. |e author | |
| 999 | |a vtls000103923 |c 91831 |d 91831 | ||