Corporate communication strategic adaptation for global practice
The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. Thi...
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| Format: | Book |
| Language: | English |
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New York
Peter Lang
2010
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Table of Contents:
- Adapting to radical changes in business and media : a corporate communication vision for the future
- Leadership capabilities : the core competencies for corporations and executives
- Corporate communication and Web 2.0
- Strategic ethical relationships : trust and integrity
- Corporate culture's increased significance
- Economic factors
- Precedent : the history of communication in corporations
- Philosophy : the engineering of consent and process : strategic and tactical models
- Performance : the measures that determine the success of communication
- Corporate communication : the way forward
- Guideline A: corporate communication strategy and policy
- Guideline B: crisis communication
- Guideline C: media relations
- Guideline D: employee relations
- Guideline E: global relations
- Guideline F: corporate citizenship and table of organizations
- Guideline G: core competencies for corporate communication
- Guideline H: investor relations and sustainability
- Guideline I: transparency and disclosure
- Guideline J: reputation management
- Guideline K: transaction communication
- Guideline L: affiliate relations
- Guideline M: thought leadership and executive relationship management
- Guideline N: social media and corporate blogging