Customers that count how to build living relationships with your most valuable customers

A wonderfully fresh look at CRM. Customers that Count starts with the theses that the nature of human relationship provides a model for creating business loyalty, then reviews important rules of friendship that will help you to build customer relationships. Filled with lots of valuable case historie...

Full description

Bibliographic Details

Main Author:	Cram, Tony (Author)
Format:	Book
Language:	English
Published:	London Financial Times Prentice Hall 2001
Subjects:	Relationship marketing Customer relations Customer loyalty
Tags:	Add Tag No Tags, Be the first to tag this record!