Branded entertainment dealmaking strategies & techniques for industry professionals

Our media options have increased and evolved more in the last decade then over the last century. This evolution affects all aspects of our lives and, more specifically, has forever altered how consumers interact with the brands vying for their attention on all types of media outlets. In today's...

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Bibliographic Details

Main Author:	Valero, Damaris 1966- (Author)
Format:	Book
Language:	English
Published:	Plantation, FL J. Ross Publishing 2015
Subjects:	Branding (marketing) Brand name products Mass media and publicity Television > Production and direction Motion pictures > Production and direction
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