Branded entertainment dealmaking strategies & techniques for industry professionals
Our media options have increased and evolved more in the last decade then over the last century. This evolution affects all aspects of our lives and, more specifically, has forever altered how consumers interact with the brands vying for their attention on all types of media outlets. In today's...
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| Format: | Book |
| Language: | English |
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Plantation, FL
J. Ross Publishing
2015
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Table of Contents:
- Defining branded entertainment: what it is and what it is not
- Two words, one new approach: branded entertainment
- The players
- Starting the process
- Leading the deal
- Money
- Mechanics and metrics
- Case study
- Building guidelines as a document