APA (7th ed.) Citation

McGovern, G., & Norton, R. (2002). Content critical: Gaining competitive advantage through high-quality web content. Financial Times Prentice Hall.

Chicago Style (17th ed.) Citation

McGovern, Gerry, and Rob Norton. Content Critical: Gaining Competitive Advantage Through High-quality Web Content. Harlow: Financial Times Prentice Hall, 2002.

MLA (9th ed.) Citation

McGovern, Gerry, and Rob Norton. Content Critical: Gaining Competitive Advantage Through High-quality Web Content. Financial Times Prentice Hall, 2002.

Warning: These citations may not always be 100% accurate.