Social media influence on election campaign

Media reports and past studies consider social media a valuable campaigning channel for political parties and candidates, especially during an election. Studies suggest that when used along with traditional campaigning methods such as advertisements on mass media and major rallies, social media incr...

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Bibliographic Details

Main Author:	Mohammad Adib Khairuddin (Author)
Format:	Book
Language:	English
Published:	Kuala Lumpur UPNM Press 2023
Subjects:	Social media > Political aspects Political campaigns Advertising, Political Government publications > Malaysia
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