Innovation Management and New Product Development

Explore key concepts of managing innovation and engage with latest developments in the field. Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provi...

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Bibliographic Details

Main Author:	Trott, Paul (Author)
Format:	Book
Language:	English
Published:	Harlow, England Pearson Education Limited 2021
Edition:	Seventh Edition
Subjects:	Technological innovations > Management Industrial management Product management
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