Computational advertising techniques for targeting relevant ads

Computational Advertising, popularly known as online advertising or Web advertising, refers to finding the most relevant ads matching a particular context on the Web. The context depends on the type of advertising and could mean - content where the ad is shown, the user who is viewing the ad or the...

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Bibliographic Details

Main Authors:	Dave, Kushal (Author), Varma, Vasudeva (Author)
Format:	Electronic Book
Language:	English
Published:	Hanover, Massachusetts Now Publishers 2014.
Series:	Foundations and trends in information retrieval volume 8, issue 4-5
Subjects:	Internet advertising
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