APA (7th ed.) Citation

Dave, K., Varma, V., & Dave, K. (2014). Computational advertising: Techniques for targeting relevant ads. Now Publishers.

Chicago Style (17th ed.) Citation

Dave, Kushal, Vasudeva Varma, and Kushal Dave. Computational Advertising: Techniques for Targeting Relevant Ads. Hanover, Massachusetts: Now Publishers, 2014.

MLA (9th ed.) Citation

Dave, Kushal, et al. Computational Advertising: Techniques for Targeting Relevant Ads. Now Publishers, 2014.

Warning: These citations may not always be 100% accurate.