Computational advertising techniques for targeting relevant ads
Computational Advertising, popularly known as online advertising or Web advertising, refers to finding the most relevant ads matching a particular context on the Web. The context depends on the type of advertising and could mean - content where the ad is shown, the user who is viewing the ad or the...
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| Main Authors: | , |
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| Format: | Electronic Book |
| Language: | English |
| Published: |
Hanover, Massachusetts
Now Publishers
2014.
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| Series: | Foundations and trends in information retrieval
volume 8, issue 4-5 |
| Subjects: | |
| Tags: |
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| Summary: | Computational Advertising, popularly known as online advertising or Web advertising, refers to finding the most relevant ads matching a particular context on the Web. The context depends on the type of advertising and could mean - content where the ad is shown, the user who is viewing the ad or the social network of the user. Computational Advertising (CA) is a scientific sub-discipline at the intersection of information retrieval, statistical modeling, machine learning, optimization, large scale search and text analysis. The core problem addressed in Computational Advertising is of match-making between the ads and the context |
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| Physical Description: | xi, 161 pages illustrations 24 cm. |
| Bibliography: | Includes bibliographical references |
| ISBN: | 9781601988324 |
| ISSN: | 1554-0677 |