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Computational advertising techniques for targeting relevant ads

Computational Advertising, popularly known as online advertising or Web advertising, refers to finding the most relevant ads matching a particular context on the Web. The context depends on the type of advertising and could mean - content where the ad is shown, the user who is viewing the ad or the...

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Bibliographic Details
Main Authors: Dave, Kushal (Author), Varma, Vasudeva (Author)
Format: Electronic Book
Language:English
Published: Hanover, Massachusetts Now Publishers 2014.
Series:Foundations and trends in information retrieval volume 8, issue 4-5
Subjects:
Internet advertising
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