Global sport marketing contemporary issues and practice
This study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
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Milton Park, Abingdon, Oxon ; New York
Routledge, Taylor & Francis Group
2014
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| Series: | Routledge research in sport business and management
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| Subjects: | |
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Perpustakaan Jeneral Tun Ibrahim
| Copy | On Shelf |
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