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Global sport marketing contemporary issues and practice

This study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.

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Bibliographic Details
Other Authors:	Desbordes, Michel (Editor), Richelieu, André (Editor)
Format:	Book
Language:	English
Published:	Milton Park, Abingdon, Oxon ; New York Routledge, Taylor & Francis Group 2014
Series:	Routledge research in sport business and management
Subjects:	Sports > Marketing > Cross-cultural studies. Sports and globalization > Cross-cultural studies. Sports > Economic aspects > Cross-cultural studies.
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Description
Summary:	This study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.
Physical Description:	xiv, 194 pages illustrations 24 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9781138795822 (pbk) 9780415507202 (hbk)