Global sport marketing contemporary issues and practice
This study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Milton Park, Abingdon, Oxon ; New York
Routledge, Taylor & Francis Group
2014
|
| Series: | Routledge research in sport business and management
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 97873 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241220022334.0 | ||
| 008 | 221104s2014 xxka bi 000 0 eng d | ||
| 020 | |a 9781138795822 (pbk) | ||
| 020 | |a 9780415507202 (hbk) | ||
| 039 | 9 | |a 202211041131 |b VLOAD |c 201602241020 |d zul |c 201602241019 |d zul |c 201509171522 |d shahrim |y 201506111117 |z hasniza | |
| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a GV 716 |b .G56 2014 | ||
| 245 | 0 | 0 | |a Global sport marketing |b contemporary issues and practice |c edited by Michel Desbordes and André Richelieu |
| 264 | 1 | |a Milton Park, Abingdon, Oxon ; |a New York |b Routledge, Taylor & Francis Group |c 2014 | |
| 264 | 4 | |c ©2012 | |
| 300 | |a xiv, 194 pages |b illustrations |c 24 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 490 | 1 | |a Routledge research in sport business and management | |
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Introduction -- 1. Building Sports Brands / Andre Richelieu -- 2. The Internationalization of Sports Teams as Brands / Andre Richelieu -- 3. Sponsorship and Branding / Christoph Breuer, Tim Pawlowski, Christopher Rumpf -- 4. The Impact of the 2008 Summer Olympics on Beijing and China's Image / Guojun ZenG, Frank Go, Christian Kolmer -- 5. Sport Events, Economic Impact and Regulation / Wladimir Andreff -- 6. Manufacturers of Equipment for Football Clubs: Strategy and Internationalization / Michel Desbordes -- 7. Be Ready to be Excited: The WWE's Marketing Strategy and Economic Model / Michel Desbordes -- 8. The Establishment and Management of Sports Arenas: A Neo-Marketing Approach General / Michel Desbordes Conclusions: Some Things to Remember | |
| 520 | |a This study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. | ||
| 592 | |a JI 4752 |b 02/09/2015 |c RM214.30 |h Jendela Informasi | ||
| 650 | 0 | |a Sports |x Marketing |v Cross-cultural studies. | |
| 650 | 0 | |a Sports and globalization |v Cross-cultural studies. | |
| 650 | 0 | |a Sports |x Economic aspects |v Cross-cultural studies. | |
| 700 | 1 | |a Desbordes, Michel |e editor | |
| 700 | 1 | |a Richelieu, André |e editor | |
| 830 | 0 | |a Routledge research in sport business and management | |
| 999 | |a vtls000054179 |c 97873 |d 97873 | ||