Cover Image

Global sport marketing contemporary issues and practice

This study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.

Saved in:
Bibliographic Details
Other Authors: Desbordes, Michel (Editor), Richelieu, André (Editor)
Format: Book
Language:English
Published: Milton Park, Abingdon, Oxon ; New York Routledge, Taylor & Francis Group 2014
Series:Routledge research in sport business and management
Subjects:
Sports > Marketing > Cross-cultural studies.
Sports and globalization > Cross-cultural studies.
Sports > Economic aspects > Cross-cultural studies.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items