Global sport marketing contemporary issues and practice
This study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Milton Park, Abingdon, Oxon ; New York
Routledge, Taylor & Francis Group
2014
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| Series: | Routledge research in sport business and management
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| Subjects: | |
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Table of Contents:
- Introduction
- 1. Building Sports Brands / Andre Richelieu
- 2. The Internationalization of Sports Teams as Brands / Andre Richelieu
- 3. Sponsorship and Branding / Christoph Breuer, Tim Pawlowski, Christopher Rumpf
- 4. The Impact of the 2008 Summer Olympics on Beijing and China's Image / Guojun ZenG, Frank Go, Christian Kolmer
- 5. Sport Events, Economic Impact and Regulation / Wladimir Andreff
- 6. Manufacturers of Equipment for Football Clubs: Strategy and Internationalization / Michel Desbordes
- 7. Be Ready to be Excited: The WWE's Marketing Strategy and Economic Model / Michel Desbordes
- 8. The Establishment and Management of Sports Arenas: A Neo-Marketing Approach General / Michel Desbordes Conclusions: Some Things to Remember