Pricing strategy setting price levels, managing price discounts, & establishing price structures

Emphasizes the stakeholder's importance in making decisions, highlighting key trade-offs to consider when choosing between opposing outcomes. This book presents quantitative instruction and qualitative concepts, helping you learn about the influences that should guide your decision making

Bibliographic Details

Main Author:	Smith, Tim J. (Tim James) (Author)
Format:	Book
Language:	English
Published:	Mason, OH South-Western Cengage Learning 2012
Subjects:	Pricing
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