Pricing strategy setting price levels, managing price discounts, & establishing price structures
Emphasizes the stakeholder's importance in making decisions, highlighting key trade-offs to consider when choosing between opposing outcomes. This book presents quantitative instruction and qualitative concepts, helping you learn about the influences that should guide your decision making
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, OH
South-Western Cengage Learning
2012
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| 008 | 221104 20122012ohua b 001 0 eng d | ||
| 020 | |a 9781111571290 | ||
| 020 | |a 1111571295 | ||
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| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 5416.5 |b .S57 2012 | ||
| 100 | 1 | |a Smith, Tim J. |q (Tim James) |e author | |
| 245 | 1 | 0 | |a Pricing strategy |b setting price levels, managing price discounts, & establishing price structures |c Tim J. Smith |
| 264 | 1 | |a Mason, OH |b South-Western Cengage Learning |c 2012 | |
| 264 | 4 | |c © 2012 | |
| 300 | |a xxii, 318 pages |b illustrations |c 27 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Boundaries of a good price -- Profit's sensitivity to price -- Customer perception-driven pricing -- Price to value -- sychological influences on price sensitivity -- Price segmentation -- Price promotions -- Discount management -- Price structures and multipart pricing -- Add-ons, accessories, and complementary products -- Versioning -- Bundling -- Subscriptions and customer lifetime value -- Yield management -- Competition and pricing -- Product life cycle pricing -- Pricing decisions and the law by Dennis P.W. Johnson | |
| 520 | |a Emphasizes the stakeholder's importance in making decisions, highlighting key trade-offs to consider when choosing between opposing outcomes. This book presents quantitative instruction and qualitative concepts, helping you learn about the influences that should guide your decision making | ||
| 592 | |a 00104/HL/2019(753) |b 27/11/2019 |c RM 147.25 |h Han Lin Books | ||
| 650 | 0 | |a Pricing | |
| 999 | |a vtls000063597 |c 98266 |d 98266 | ||