Pricing strategy setting price levels, managing price discounts, & establishing price structures
Emphasizes the stakeholder's importance in making decisions, highlighting key trade-offs to consider when choosing between opposing outcomes. This book presents quantitative instruction and qualitative concepts, helping you learn about the influences that should guide your decision making
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| Format: | Book |
| Language: | English |
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Mason, OH
South-Western Cengage Learning
2012
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Table of Contents:
- Boundaries of a good price
- Profit's sensitivity to price
- Customer perception-driven pricing
- Price to value
- sychological influences on price sensitivity
- Price segmentation
- Price promotions
- Discount management
- Price structures and multipart pricing
- Add-ons, accessories, and complementary products
- Versioning
- Bundling
- Subscriptions and customer lifetime value
- Yield management
- Competition and pricing
- Product life cycle pricing
- Pricing decisions and the law by Dennis P.W. Johnson