New venture creation an innovator's guide to entrepreneurship

The authors establish innovation as a necessary first step before writing a business plan or developing a financial model. Focussing on high-technology ventures, this insightful guide is devoted to helping students understand how innovation works and how to incorporate it into their process of conce...

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Bibliographic Details
Main Author: Meyer, Marc H.
Format: Book
Language:English
Published: Thousand Oaks, Calif. SAGE 2014.
Edition:2nd ed.
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Perpustakaan Jeneral Tun Ibrahim

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