New venture creation an innovator's guide to entrepreneurship

The authors establish innovation as a necessary first step before writing a business plan or developing a financial model. Focussing on high-technology ventures, this insightful guide is devoted to helping students understand how innovation works and how to incorporate it into their process of conce...

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Bibliographic Details

Main Author:	Meyer, Marc H.
Format:	Book
Language:	English
Published:	Thousand Oaks, Calif. SAGE 2014.
Edition:	2nd ed.
Subjects:	Entrepreneurship. New business enterprises > Management. Business planning.
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