New venture creation an innovator's guide to entrepreneurship
The authors establish innovation as a necessary first step before writing a business plan or developing a financial model. Focussing on high-technology ventures, this insightful guide is devoted to helping students understand how innovation works and how to incorporate it into their process of conce...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif.
SAGE
2014.
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| Edition: | 2nd ed. |
| Subjects: | |
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| Summary: | The authors establish innovation as a necessary first step before writing a business plan or developing a financial model. Focussing on high-technology ventures, this insightful guide is devoted to helping students understand how innovation works and how to incorporate it into their process of conceptualizing and implementing their business idea. |
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| Item Description: | Revised edition of: Entrepreneurship / Marc H. Meyer, Frederick G. Crane. Thousand Oaks, Calif. : SAGE, c2011. |
| Physical Description: | xxiii, 412 p. ill. 28 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781452257211 (pbk) 1452257213 (pbk) |