New venture creation an innovator's guide to entrepreneurship

The authors establish innovation as a necessary first step before writing a business plan or developing a financial model. Focussing on high-technology ventures, this insightful guide is devoted to helping students understand how innovation works and how to incorporate it into their process of conce...

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Bibliographic Details
Main Author: Meyer, Marc H.
Format: Book
Language:English
Published: Thousand Oaks, Calif. SAGE 2014.
Edition:2nd ed.
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Call Number :HB 615 .M49 2014

MARC

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090 |a HB 615  |b .M49 2014 
100 1 |a Meyer, Marc H. 
245 1 0 |a New venture creation  |b an innovator's guide to entrepreneurship  |c Marc H. Meyer, Frederick G. Crane. 
250 |a 2nd ed. 
260 |a Thousand Oaks, Calif.  |b SAGE  |c 2014. 
300 |a xxiii, 412 p.  |b ill.  |c 28 cm. 
500 |a Revised edition of: Entrepreneurship / Marc H. Meyer, Frederick G. Crane. Thousand Oaks, Calif. : SAGE, c2011. 
504 |a Includes bibliographical references and index. 
505 0 |a pt. 1. Defining the focus of your venture -- pt. 2. Writing the business plan and making the pitch. 
520 |a The authors establish innovation as a necessary first step before writing a business plan or developing a financial model. Focussing on high-technology ventures, this insightful guide is devoted to helping students understand how innovation works and how to incorporate it into their process of conceptualizing and implementing their business idea. 
592 |a 00013225  |b 01/07/2014  |c RM403.00  |h PVK 
650 0 |a Entrepreneurship. 
650 0 |a New business enterprises  |x Management. 
650 0 |a Business planning. 
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