Principles of marketing

Enphasizes the importance of the brand: increased brand focus. Highlights the social media revolution: new interactive and social media discussions. New emphasis on enduring principles in a changing industry. focus on ethics: new principled practice boxes.

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Bibliographic Details
Main Authors:	Kotler, Philip (Author), Armstrong, Gary (Author)
Format:	Book
Language:	English
Published:	Harlow, England Pearson Education 2014
Edition:	Fifteenth edition, global edition.
Subjects:	Marketing. Marketing > Case studies.
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