Principles of marketing
For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement. In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their cus...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Essex
Pearson Education Limited
2021
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| Edition: | Eighteenth edition, global edition |
| Subjects: | |
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